ClueLoop Ltd. ('we,' 'us,' or 'our') respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and protect your information when you use our website and services, including accessing free articles and participating in assessments.

1. Information We Collect

a. Data You Provide to Us

• Name
• Email address
• Phone number
• Assessment responses

b. Data We Collect Automatically

• IP address
• Browser type and version
• Device information
• Website usage data through cookies and similar technologies (see our Cookies Policy)

2. How We Use Your Data

• To provide access to free articles and assessments.
• To process and analyze assessment responses for tailored offers.
• To communicate with you about updates, services, or promotions.
• To comply with legal obligations and prevent fraudulent activities.

3. Legal Basis for Processing Your Data

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases for processing your personal data:

• Consent: For non-essential communications and marketing activities.
• Contractual Necessity: To provide services, including assessments and tailored offers.
• Legitimate Interests: To improve our services and protect against fraud.
• Legal Obligations: To comply with applicable laws and regulations.

4. Sharing Your Data

We do not sell or share your data with third parties for marketing purposes. However, we may share your data with:

• Service Providers: Trusted third parties that assist in providing our services (e.g., hosting providers, email communication services).
• Legal Authorities: When required by law or to protect our legal rights.

5. Data Retention

We retain your personal data only for as long as necessary to:

• Provide our services, including assessments and offers.
• Comply with legal and accounting obligations.
• Resolve disputes and enforce our agreements.

After this period, your data will be securely deleted or anonymized.

6. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Access: Request a copy of your personal data.
• Correction: Update inaccurate or incomplete information.
• Deletion: Request the deletion of your data, subject to legal requirements.
• Restriction: Request limits on the processing of your data.
• Data Portability: Receive your data in a structured, commonly used format.
• Objection: Object to processing based on legitimate interests.
• Withdraw Consent: Withdraw your consent for processing at any time.

To exercise your rights, contact us at DPO@clueloop.com

7. Data Security

We implement robust technical and organizational measures to protect your personal data, including:

• Encryption of sensitive data.
• Secure data storage and access controls.
• Regular security assessments and monitoring.

8. International Data Transfers

If your personal data is transferred outside the UK, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze website performance, and deliver targeted communications. For more details, please refer to our Cookies Policy.

10. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any significant updates will be communicated via email or on our website.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

• Email: DPO@clueloop.com
• Address: Hudson Way, SN25 4WJ, Swindon
• Phone: 07771000631